In anticipation of our formal launch on August 1st 2014, I am excited to start introducing you to our confirmed speakers for SoMebythesea!
Here at team CPD, we are thrilled to announce that our keynote speaker for the event is Dr Brad McKay.
Dr Brad McKay is a Doctor and TV Presenter of ‘Embarrassing Bodies Down Under’, an Australian version of the original British Series ‘Embarrassing Bodies’ – a television show dedicated to decrease the stigma attached to embarrassing health problems and increase awareness of traditionally ‘taboo’ topics.
Dr Brad worked closely with the ‘Lifestyle’ Social Media team at Foxtel and in 2013 ‘Embarrassing Bodies Down Under’ won an Astra Industry Excellence Award for Most Outstanding Social Media Campaign.
He lives and breathes Social Media and has developed an effective style of health communication. Social Media is rapidly expanding and is an increasingly important method of communicating appropriate and accurate health information to the public. Dr Brad communicates with his followers via Twitter (@DrBradMcKay), Facebook, Podcasts, YouTube and his own website (drbradmckay.com.au).
Dr Brad McKay will open the event, speaking about the importance of understanding social media in 2014, branding and creating your unique voice!