10 days to go and more reasons to come to @SoMebythesea!

Greetings all,

The countdown is on and the numbers are growing, but we still have some limited places left for this inaugural social media event for doctors in Australia. Come and embrace the knowledge, experience and passion of our thought leaders in social media and medicine!

We have chosen the lovely Peppers ‘The Sands’ Resort in Torquay for our inaugural, which is proving popular as a combined workshop/getaway, leading up to the hustle and bustle of Christmas.

Our speakers are ready to inform and inspire you about all matters social media. You will leave well on your way to embracing the future of medicine and health advocacy.

We are thrilled to announce more reasons why you should attend @SoMebythesea. Each delegate will receive a complimentary copy of “The Social Executive” by Ms Dionne Kasian-Lew, our fabulous keynote speaker for the day. Valued at $26.95, this fantastic read will offer practical advice and all you need to know about using platforms such as Twitter and LinkedIn in a professional and powerful way.

We are also thrilled to announce that we have secured the most amazing door prize – a complimentary book, e-learning package and coaching session with Ms Kylie Bartlett, also known as The Web Celeb, valued at $549.95! Kylie has recently launched “Friends with Benefits”, all about how to run business using FaceBook. She has coached some of my medical colleagues with amazing results, and has a wealth of experience in marketing using Social Media.

In order to qualify for this most amazing door prize, you MUST register by 5pm this Friday 7th November 2014! If you have already registered you are also eligible. Final registrations close on Wednesday 12 November 2014 at 5pm. Find our registration form here @SoMebythesea registration form FINAL

We will have a number of Kylie’s books on offer throughout the day, as prizes for some fun Twitter-related competitions. In order to take part, please make sure you have a Twitter account before you attend, and also send us your Twitter handle to info@cpdformulations.com.au so we can add to your name tag!

Also, don’t miss out on the fun to be had at the Networking event following the workshop. And stay around for my book launch, “How Shrinks Think”.

Please pass on to your colleagues and if you can’t make it, follow all the action on the handle @SoMebythesea, we’ll be tweeting to you!!

Best wishes,



Book Launch “How Shrinks Think” At @SoMebythesea on Saturday 15th November 2014

Greetings all,

Very excited to announce that my book, “How Shrinks Think” is about to hit the printers tomorrow in time for launch on Saturday 15th November 2014!

This has been the culmination of hard work and a great team effort between myself, Roy Mazucco, my brilliant editor, and Carly Goodwin who has done an incredible job with layout and design. I have to also thank my wonderful mentors Kylie Bartlett and Andrew Griffiths who have helped me since the book’s inception in July 2013.

I have written the book as honestly and as personally as I can. I am sure my views of my wonderful profession won’t be the same as all other psychiatrists, but I have always owned my opinions and been respectful to others opinions. All in all, I hope the book inspires future doctors to think about psychiatry as an option when specialising, because they will have more information to go on.

I am so thrilled that Dr Mukesh Haikerwal, former AMA president and Chairman of Council, World Medical Association, and Dr Brad McKay, Sydney GP and host of TV’s ‘Embarrassing Bodies Down Under have agreed to help launch my book. The launch will take place as part of the evening networking event following the day’s workshop.

See you there,

Best wishes,


How Shrinks Think Cover HR Crops+Bleed


%27How Shrinks Think%27 Order form

It’s all coming together

Greetings all,

6 weeks until @SoMebythesea and it’s all coming together! Thanks to all the suppport of healthcare networks in the Barwon and greater Geelong region we are also going to be welcoming our medical colleagues from Victoria’s beautiful coastline.

Although early bird registration has ended, we are still offering 20% off for AMA members. Registration fee of $695 per consultant, and $295 per medical student/Doctors in Training/practice managers includes GST, catering, full day workshop and course materials.

To access the flyer and registration form, please click @SoMebythesea registration & payment form Oct.

To watch our 4 minute promotional video, featuring our guest speakers Dr Mukesh Haikerwal, Dr Brad McKay, Mr Amit Vohra and Dr Helen Schultz, please click on the link here

Come along to the event and stay for the networking function and book launch of “How Shrinks Think” written by Dr Helen Schultz. In fact, come down and get away for the whole weekend!

Looking forward to seeing you at @SoMebythesea!


Torquay beach - Australia

Our supporters of SoMebythesea tell us why!

Greetings all,

Only 36 hours to register for early bird rates for @SoMebythesea, t

he inaugural social media event for the medical profession.

We are getting a lot of poistive feedback for the event, particularly from GP clincs who are right at this stage preparing to boost their social media presence and maximise the effectiveness of their website.

We have found a lot of social media is organised by practice managers, and if you would like to bring along your pracice manager, they can attend for the full day (including catering and materials) at the cost of $195 +GST (same as medical student or doctor in training).

Consulants can register until midnight Tuesday 30 September for $495 + GST

#SoMebythesea registration & payment form extended early bird

And here’s what one of our attendees has to say! Dr David Cunnington is a sleep physician based in Melbourne who lives eats and breaths sleep, now on a global stage through social media.

See you soon @SoMebythesea

Shrinks and social media – my thoughts

Greetings all,

Here is my latest blogpost from How Shrinks Think, inspired by the excitement of @SoMebythesea and watching the registrations flowing in, I thought it timely to look at my own profession and what they could do better with regards social media.

There are countless mental health awareness campaigns around, which is wonderful, but all driven by large NGO’s and marketing companies. What is the perspective of a psychiatrist when it comes to these campaigns? By not engaging with the social media awareness campaigns we are purporting to be indifferent or non interested. I for one, am not happy with the lastest ABC campaign #mentalAs which coincides with Mental Health Week in October 2014. Sure it raises awareness about mental ilness, sure it uses a lot of celebrities to encourage others not to be embarrased to have a mental llness, but to call people ‘mental?’ Does this enhance or reduce stigma?

And what about psychiatrists speaking out about the giant elephant in the room – it’s all fine and dandy to ‘raise awareness’ but the public mental health system has been decimated when it comes to funding, resources and beds, particulalrly in Victoria, where I work. So where do these ‘mental’ people go?

Come on my profession, join the debate, speak up. It’s not enough to raise awareness when we can barely treat what we have right now. We can lobby for more funding than purely accept our lot.

It’s starting to feel real!

Registrations are coming in for the inaugural international social media event for the medical profession. Many coming in from the downloadable registration form #SoMebythesea registration & payment form2

We still have vacancies available at the early bird fee, which ends Sunday 31st August 2014. After this, registrants will pay full fee (AMA members 20% off full fee),

Let all you’re colleagues know, come along and influence how our profession advises others as to what we want the future of social media and medicine to be!


See you @SoMebythesea!

Registration form and details for registration at #SoMebythesea

Greetings all,

With only 7 days to go before the earlybird fee ends, we have uploaded a form to our site which you can use to pay for your place. We are also using the services of Eventbrite, but for those not keen to use it, here are other options available for securing your place and payment options (including direct deposit, cheque or credit card).

I am sure you will agree our agenda is jam packed and well suited to inform you about Social media and medicine. Social media is not a passing fad, and its role in medicine and provision of healthcare will become more important the coming years.

Be informed, participate and enjoy #SoMebythesea!


#SoMebythesea registration & payment form2

Welcome to Mary Freer from @ChangedayAus!

Hi there,

Very excited to have met Mary Freer over the weekend, on Twitter! I am now much more informed about @ChangedayAus, and all that was accomplished truly on social media.

So, not one to pass up on an opportunity, we have invited Mary to come along and be part of the panel discussion about successful social media campaigns.

Here’s more about Mary and @ChangedayAus!

Mary Freer headshot

Mary Freer is the Founder of Change Day Australia. Using social media health workers joined together to  create a catalyst for frontline led change in the health industry. With a shared purpose to improve health care outcomes this campaign received over 15,000 pledges from clinicians, administrators, patients and health leaders to do something better: together. In 2015 Change Day promises to be even bigger.”

Over many years Mary has contributed to Australia’s national health and social care reform agenda through her work with state and commonwealth agencies. She has held senior leadership positions with national government and not for profit health care and social welfare services, including women’s and community health services, healthdirect Australia, the Department of the Premier and Cabinet in South Australia, Aboriginal Affairs and Reconciliation, Health Workforce Australia and now as Director of freerthinking.

Come along to #SoMebythesea and hear Jenny speak alongside Dr Jillian Tomlinson and Amit Vohra. 

Register today by 5pm to save 10% off the early bird fees!

See you by the seaside!